The permanent sides, called Subway Sidekicks, will be available across the US beginning January 22.
Sidekicks marks a whole new menu category for Subway, best known for their sandwiches.
The additions come from customers demanding more from the menu, according to Douglas Fry, Subway’s North America president.
Technomic data shows that Subway also lags in sales for sides and snacks compared to its competitors.
Yearly sales at Subway US restaurants are still much lower compared to its sandwich-making rivals.
Persons:
Auntie Anne’s, Douglas Fry, “, we’ve, ” Fry, Fry, ”, David Henkes, ” Henkes, doesn’t, Jimmy John’s, Roark
Organizations:
New, New York CNN, Subway, North America, CNN, “, Sidekicks, US Subway, QSR Magazine, Jersey, Roark Capital
Locations:
New York, North America